Every-Flavor Beans

[eub]

CNN:

Dale Air started life as an air-freshener firm. Then founder Fred Dale, who died earlier this year, found a lucrative sideline.

He was invited to mix familiar odors from the 1920s for use in old peoples' homes. These triggered memories and encouraged conversation among elderly residents.

Dale never looked back.

Soon museums were commissioning smells such as Dead Roman Soldier's Armpit and Viking Loo.