Johnny Applesandal

http://www.metropolismag.com/cda/story.php?artid=178

The Johnny Applesandal allows the customer to buy into a cyclical system of conscientious consumption, proactive environmental cleansing, and material reclamation. Phytoremediating seeds are contained within the sandal. As the footwear is used, the soles wear thin exposing seed channels. This allows seeds to slowly escape. [...] Once the seeds have been sown, and the soles are worn out, the shoes are returned to the manufacturer for disassembly and material reclamation.
[...]
Johnny Applesandal will provide great footwear to eco-conscious consumers while not imposing on their daily routines.

Reactions:
1) Concept just sounds cool.
2) Actual utility is questionable.
3) Marketing text: punishingly vapid.