[personal profile] eub
CNN:
Dale Air started life as an air-freshener firm. Then founder Fred Dale, who died earlier this year, found a lucrative sideline.

He was invited to mix familiar odors from the 1920s for use in old peoples' homes. These triggered memories and encouraged conversation among elderly residents.

Dale never looked back.

Soon museums were commissioning smells such as Dead Roman Soldier's Armpit and Viking Loo.

Viking Loos

Date: 2004-07-27 01:19 pm (UTC)
From: [identity profile] tesposit.livejournal.com
When I was in York, England last month we went on the Jorvik Viking Center (http://www.jorvik-viking-centre.co.uk/trialsplash2.htm), which documented what York was like in Viking times. The museum turned into Disneyland somewhere and we floated through a viking village in a little cart which spoke to us. The village had smells as well as sights. All of the automaton figures were reconstructed from excavated viking skulls (they showed us how they did that).

One figure was a viking using the loo, grunting and straining and stinking up the place in the process. Maybe they were the ones who requested that smell mentioned in the article.

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